Looking at Pre-existing Music Videos

I have had a look at music videos can have narrowed down a few that I like. They all have a narrative - I really like this in music videos as I find this makes them a lot more engaging and interesting to watch. It also helps the audience make more of an emotional connection to the music and therefore benefit the song by making it more memorable. I would also really like creating a narrative that would fit with the theme of the song as I would find exercising my creativity in this way very enjoyable.

This is 'Wishing Girl' by Lola Marsh 

I really like this music video! The narrative is simple, easily portrayed and followed, yet still very powerful therefore appealing to the audience on an emotional level. The colours are really lovely through the video and fit with the more happy tone of the song which contrasts to the tragic ending. I also loved the use of the circle through the video, matching the shape to everyday objects and continuing the screen shape whilst focussing on the singers. I thought it was exceptionally effective, especially when they broke the circle and came into the foreground. It made the video memorable and interesting to watch - I really liked it.  

'Cocoon' by Milky Chance 

This video is really strange however it does follow a clear narrative that is well portrayed in the short time. I really like it and the themes it shows - it's quite dark, sinister and thought provoking. I think the pacing fits the music and I really like the use of contrasts with the gold of the men and the girl turning to stone, it's a really interesting idea that I thought was very well executed. I also really like the colouring of it, it's quite grey toned which adds to the darker tone and really contrasts with 'Wishing Girl' by creating a more somber mood, even though both videos end in tragedy. This was definitely something added in post production. 

'Castle on the Hill' by Ed Sheeran 

I really like this video, it's not got as much of a narrative as the others but instead sticks more to the story and the lyrics of the song. In this case it really works and I love how he's singing from the future as the video flashes back to the past, it really complements the song. The tone fits perfectly and I really like the recurring images like the fire, the swings and the constant referring back to him singing in the car. It makes the video cohesive and like it fits together very well. I also like the honesty of this video, it feels authentic and true rather than fake which music videos can often come across as. Overall its a really nice piece that I would love to take inspiration from.