Thursday, 18 January 2018

Biffy Clyro Digipak

Biffy Clyro - Only Revolutions 


 This digipak breaks away from some of the norms of classic indie rock designs. For starters the colour scheme suggests more of a pop genre as it clears shows a strong focus on blue, red and green. This gives off a lighter tone whereas indie rock is often darker. However, once you take a closer look the image itself shows a darker message than first thought. To begin with, the sky is fairly dark therefore giving off a slightly negative tone which is often portrayed in indie music. This feeling is emphasised by the fire which can be seen in the background. This visual element links to the title of the album "Only Revolutions" which suggests violence and rebellion. Fire is therefore a stereotypical image of these acts. The bright colours I mentioned earlier are also shown to illustrate a divide. The two flags show a difference between the two pictured figures. This links to indie music because it creates an underlying theme of conflict which is also a common theme in indie music. Especially the conflict between partners.

The inner sides of the packaging also show this divide and conflict as each side shows one of the flags from the front cover. One shows the O from Only and the other the R from Revolutions. These letters therefore can symbolise two sides of this divide as they appear on separate sides of the album.

The font used on this digipak is an example of iconography for Biffy Clyro as they uses this font for all of their products and promotions. It is very minor however as it is very small and put at the very top of the case therefore suggesting it is insignificant and that the image itself represents the band and their meaning in a better way than the titles can.



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