Audience Research - Foals

Foals are an indie rock band formed in Oxford in 2005. They are signed to Warner Bros. Records and released their debut album, 'Antidote', in 2008. They have since released three more albums and have won awards such as the 'Best Live Act' at the 2013 Q Awards.

Their average audience is 18-24 year old females of social grade C2DE in London. This is interesting because, when I looked deeper, the split between men and women in the general population was almost a dead 50/50 split with their women making up 50.7% of their fan base and men making the other 49.3. These are the same statistics I found for 'Pulp' and is too close to really suggest a specific gender preference so perhaps this genre is actually just quite gender neutral, suggesting our video should be too.

This is a really odd music video their's where they've used some kind of GoPro 360 degree camera to create a really interesting image that they've then superimposed the artist onto. This means they can control the environment by adding in scenery and animals as well as multiple versions of the same artist. I really like the effect this has, although I feel It's not varied enough. The problem with sole performance videos is that they get boring if it's not intercut with some other action, therefore I feel that we definitely need to add either some concept pieces or a narrative to add some interest to the video. I also like the black and white effect of this video however, I don't feel like that's suited to 'Howl's' image which appears to be more colourful and slightly influenced by the 70's as far as colouring and styles go. The music is similar to 'Foals' but their image is slightly different and I think this should be embraced and emphasised to set them apart rather than just trying to copy another band's style.