They're made up of singer/guitarist Sam Augustine, pianist Billy Fielding, drummer Alex Dutton-Taylor, bass guitarist Lewis Dutton-Taylor and guitarist Joe Barnes and perform within the art-rock genre. They have stated that they really like poetry and that their lyrics are written as if they were, in fact, writing a poem but combined with more relevant, everyday language to create their own individual sound.
Having met at university, the band have had great success, releasing their debut single 'Blue' in 2016 drawing the attention of radio DJ's Huw Stephens from BBC Radio 1 as well as Radio 6's Steve Lamacq and Radio X's John Kennedy. This single was picked to feature on the soundtrack on EA's major video game FIFA 17 alongside bands 'Empire of the Sun' and 'Two Door Cinema Club' raising hype around the group.
In the summer of 2016 they performed a national tour, including venues in Leeds, Glasgow and Brighton and Norwich. They also performed sets at a number of festivals including 'Y Not', 'Standon Calling', 'Underground Festival' and 'Festival No.6'.
This year they embarked as a supporting act on the 'Kaiser Chiefs' 2017 UK arena tour creating further publicity for the band and helping them get into the public eye.
The band have songs on iTunes as well as many 'in the archives' waiting to be released and have released some official music videos including one for their song 'Blue'.
This follows the usual genre conventions of rock music, staying simple and having the band appearing to perform sections of the song, with the lead singer lip synching, especially at the start, in time with the music to give the appearance of a live performance. However, they almost always appear in the video separately giving the audiences a chance to get to know each of the performer's as they're a new band who need to connect with their audience. It has real echoes of The Killers 'Mr Brightside' music video with the yellow toned lighting and use of shadows on the wall, showing how they've taken inspiration from a successful band in their genre. One of the band members was also sporting a Bradford City football scarf showing how they're proud of their background and are appealing to local fans. It is clearly a low budget music video with very simple locations and the use of short shots, frequent cuts and strobe lighting to match the pacing of the song. Very little actually goes on in the video but it appears to be made up of only two different camera angles which they've cut between to make the video more interesting. It relies heavily on it's editing and it's clear they've gone for an edgy style, at moments making it look like the video's skipping by repeating the same few frames several times in a row giving it an unfinished, rugged finish.
They have another video for their song 'Lost' which looks like it's got a bigger budget behind it, making use of a green screen and mirroring effect to create a more visually interesting video.
They appear to have filmed each of their sections separately with certain artists lip synching the song. From this footage they cut between each of the band members through the song, again giving the audience a chance to get to know each of them and forge a connection with their audience. At the end of the video they appear to overlay these separate sections, with the band members coming in from different parts of the screen to create more of a feeling of unity. They have also edited the video so it appears jerky and almost animated, making their movements look faster than normal. A similar effect is seen in their music video 'Blue' so a sense of continuity is created between the videos, making them more distinctive and recognisable as well as carrying on the rugged, edgy effect that it gives. They have chosen to put certain words up on the screen to emphasise particular lyrics in the song, an effect used by many mainstream pop artists such as Justin Bieber in his 'Where are you Now' music video. In both videos the artists are wearing casual clothes - jeans and t-shirts - which is very in keeping with the rock genre and supports their rugged, 'laid back' image.
They also have a single available on vinyl.
Overall this band has been very successful as an independent group and has managed to achieve some great levels of publicity through it's feature on the Fifa soundtrack and tour with the 'Kaiser Chiefs' as well as attracting professional attention from BBC radio DJ's. They are a well established, talented band who it will be very exciting to make a music video for.
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