Final Cut Audience Feedback

Having completed the video we decided to show it to different audiences to establish a general reception to the product and decide if there are any final changes we needed to make. Overall it was very positive; all the feedback we received went along the lines of 'looking very professional' and being 'aesthetically pleasing' and 'impressive' which is exceptionally encouraging as this is the best result we could've hoped for when we began this process.

Keeping the colour shift in was definitely the right decision - everyone commented on it and how it reflected the uplifting tone of the second storyline. This was really nice to hear as it was one of our original ideas and we're so pleased it's worked the way we intended it to. It also fulfils the band's desire to incorporate some colour into the video as this is a part of their image in promotions.

Another thing people commented on this time was the use of the dietetic sound of the band at the beginning and end of the video, saying it made it feel personal and like a 'gig', making them feel involved in the video. This is really positive feedback as the message will have more of an impact if the audience are invested in the video, which the feedback suggests they are. Furthermore, it's important for a new band  to establish an initial audience base, therefore the welcoming, personal feel the dietetic sound adds to the video makes the viewer inclined to like the band themselves as well as their music.

As well as showing the video to different audiences, we also sent it to the band to get their feedback and to see if we incorporated all the elements they desired to ensure they approved of the final product. They said the video was "excellent" and "managed to capture a few of the topics of the lyrics really well". Even more encouragingly, they said they'd be "more than happy to use this as a 2017 version of the music video for Tempered Tides", asking for our permission to "stream it on (their) youtube channel" and "release the music video in conjunction with the label" they've now signed up to (Monomyth Records). Furthermore, they've asked us to put a credit list at the end of the video so our names will be released along with it to a wider audience which is very exciting.
The only piece of feedback we received from them was on our audio which needs to be "remastered" due to the "distortion" caused by the exporting process. We don't know why this is has happened but we are going to look into solutions to ensure the sound is better quality for the official release of the video.

Overall we are exceptionally happy with our feedback, especially from the band, which is predominantly positive, with the story being clearly communicated through our narrative and the band being presented in a personal, welcoming light.