Our Finished Digipak

This is our final digipak cover and we are exceptionally happy with how it came out. It was a very long process of changes and improvements and a huge learning curve in terms of using Photoshop but we have come out with a product which we feel has definitely met our original intentions. The most important thing about the cover is the magpie emblem - a clear link to the magpie imagery within the song. This is overlaid with the Leeds landscape, with us even managing to get the town hall in the magpie's head, in order to meet the band's needs of the video (and it's subsequent products) being a tribute to Leeds. We also managed to incorporate colour within the magpie, making it stand out against the black and white background whilst also linking to the colour shift within the video which is one it's main defining factors. We also linked to this through our decision to put the 'Tranqua Lite' text in colour, making the name of the band pop and creating further cohesion between the digipak and the video itself.

The grungy concrete background clearly links to our genre and helps signify it's position within the music industry. We were influenced by several similar bands who tend to choose a 'rough and ready' presentation for their products, therefore keeping our digipak in line with those of it's genre. It is also very similar to the background on Shipley bridge that James leans on at the end of the first storyline, forging another clear link between the digipak and the video, helping to create an effective combination for the band.

We also put a lot of thought into the font, with us sourcing a specialist website to find the exact look we wanted rather than settling for stock fonts provided on Photoshop. The result is an eroded, slightly out-of-line font which fits in with the 'rough and ready' presentations of the genre, as well as tying in nicely with the concrete background, creating cohesion within the product itself as well as with the rest of it's group.

For the back cover, we came up with the idea to invert the colours of the front concrete effect for the background, therefore creating a cohesive package through the tone and style of the covers, whilst also creating a defining factor for each and fulfilling the genre convention of a dark colour scheme. We also created continuity by using the same font as the front cover, but this time in white to stand out against the black background. We filled the back cover with a fictional track list which we decided to position in the centre in order to make best use of the space and keep up the minimalist look we created in our front cover. We finished by putting a barcode and record label on the bottom and creating our logo on Adobe Illustrator, using a magpie to continue the theme of the covers and link to the name of our record label - Magpie Media.

For our inlet, we decided we wanted to continue the theme of Leeds imagery and the pops of colour used in the front cover. Therefore, to create continuity, we used the same image of Leeds as in the magpie on the front cover as the main basis of the inlet and layered this over strobe lighting effects to create colour. Furthermore, we wanted to continue through the 'grungy' tone established in the front and back covers, so we also layered in the same concrete background effect that is used in both of these templates. This creates cohesion between all 3 aspects of the digipak, making it one united product to effectively fit in with the genre conventions as well as the needs of the band and imagery in the song.

Ultimately, we are very happy with what we have managed to create, feeling it links in with it's genre of music, the needs of the band and creates a cohesive package when combined with the other products.