Our Magazine Advert

Our finished magazine advert is clearly influenced by our research as it features the same emblem and background as the digipak cover, tying the two very clearly together and maintaining the 'grungy tone' throughout all our products - video, digipak and poster - creating a cohesive package. The repetition of the magpie imagery helps to create the emblem, a common theme in the indie-rock genre where a single image becomes the icon of the album. This is clear in works such as Kasabian's 'Empire'  where renaissance-style artwork defines the entire album, and Catfish and the Bottlemen's album 'Rise' which features a clear image of a crocodile which appears on numerous products relating to the album. 

We retained the same background image and magpie artwork, changed the dimensions from a square to A4 and added some more subtle features appropriate for the magazine advert format, including:

• Increasing the size of the font "TRANQUA LITE" and "TEMPERED TIDES" in order to stand out more as an advertisement and clearly display the band name and album title amongst the other information.
• The same magpie emblem from the digipak cover, slightly increased in size to grab attention from potential audiences.
• Text reading "THE DEBUT ALBUM" to ensure people know what is being advertised. We kept this text in the same font as the title and reflected the colour scheme of the text at the top of the image with the text at the bottom.
• The release date in a large, bold font - making people aware of when it will be available to buy in order to generate interest and 'hype'. 
• Actual reviews of the song we encountered online by local Leeds music blogs, helping both clarify the type of music being marketed and generate interest. We kept this in  muted, narrow, sans-serif font to not clutter the image and keep the magpie as the focal point of the centre of the image however still keeping it easy for audiences to read.
• A website link.
• Social media icons encouraging people to follow the band and album on Twitter and Instagram, the latter of which has a Magpie Media account.
• The record label logo.
• Small icons detailing formats the song is available from: Spotify and Apple Music.

Overall, we are very happy with the final product. We feel it ties in very neatly with the digipak and music video, creating a cohesive package with enough genre signifiers to sit very clearly within that of indie-rock. We also feel it incorporates the needs of the band, with the city landscape inside the magpie being a further tribute to the city of Leeds and the magpie emblem being a direct reflection of the song lyrics, linking the ancillary products to the content of the video as well as through their tone. Therefore we are very proud of our final products and feel we have successful met our original intentions.