Audience Research - Biffy Clyro

Biffy Clyro is a Scottish alternative rock band made up of 3 members called Simon Neil, James Johnston and Ben Johnston. They are currently signed with 14th Floor Records. The target audience for the band is 18-25 year olds but slightly more popular with females. However, they target their music at both males and females. The band is also popular with 40-50 year olds. This is because indie and alternative rock was popular back when this age group were teenagers therefore it's the music they grew up with and still follow to this day. This has been the same with all the indie bands we have researched so far therefore showing a clear trend in the target audience of the genre.

In their video for "Biblical" they employ characteristics which will attract all of their target audiences. First of all the establishing shot is full of dark and bleak colours such as blacks and browns. This is a classic genre convention of the indie rock genre therefore linking back to the older indie rock videos of the 1980's. This will attract the older generation as it will remind them of the songs they listened to when they were teenager therefore this link will make them interested in this song. The younger female audience members will be attracted by the star treatment in the video. Front man Simon Neil is attractive and he stars in the whole video therefore making the video attractive and interesting for this target audience. Finally the younger males will like this video as a lot of the mise-en-scene presents violence such as punching the glass window and the thugs beating up Neil with baseball bats.

These characteristics are repeated throughout the bands other music videos. For example, in "Black Chandelier" the background is often dark with black and white being a motif for the genre. The band members also appear topless therefore creating a voyeuristic feel for the video. The narrative of the video is also violent as it contains a police chase with helicopters.