Our First Idea

Rob came up with an idea influenced by a Biffy Clyro video he saw in his audience research. He suggested showing a narrative of a homeless person where everyone ignores him, showing him no kindness and no way to get off the streets. It would end badly e.g. him sleeping out and getting beaten up or turning to stealing etc. We would then show the same narrative but with someone showing kindness e.g. giving them some money or helping them find a charity. This would then lead to a happy ending e.g. them having a job and a home, possibly even ending with them helping another homeless person the same way they were helped. This would provide both the beak and the hopeful side of the issue which the band said they wanted us to present.

We could either present this through using exactly the same shots and camera angles in both but just changing the narrative to really emphasise how easily you could change the fate of someone in need. This is shown in the Biffy Clyro video 'Biblical':

Or we could do it in a less obvious way, having two different endings to a story but making it more naturalistic. This is like a music video I took part in for the charity 'Safe at Last' which showed  a terrible scenario which ended firstly with one character running away, one self harming and one committing suicide. In the second ending all the characters called the helplines and all their situations were resolved.

Safe At Last from Jack Delaney on Vimeo.

Either way I think this is a very strong suggestion for achieving the intention the band have set.