Our primary target audience are females aged 16-25 as, in our survey, the indie rock genre was more popular among our female participants than the men. Furthermore, narratives came out much more popular with women in our survey than men as over 20% more women picked it as an element of music videos they enjoy.
To appeal to them we are going to feature the band as females generally tend to enjoy seeing the members and getting to know
Our secondary target audience are males aged 16-25 as our male/female split in our audience was so close that we knew the genre appeals to both. Therefore we are creating a generally gender neutral music video that will appeal to both our primary and secondary target audience by conveying a universal issue and rallying indiscriminate support.
However, when conducting our research we found that the indie rock genre actually had a relatively big audience of 40-54 year old men because it was a popular music genre in the 90s due to bands like Oasis, Blur and Pulp. Therefore, we can't discount this audience as they could be interested in the band. However, they would be a tertiary target audience because the band is young and therefore less likely to appeal to an older audience.
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