Wednesday, 8 November 2017

Similar Music Videos - Alt J: In Cold Blood

Alt-J - In Cold Blood



A self aware sense of humour I’ve seen before in Kasabian’s music videos is highly prevalent in this concept/narrative video. The video appears to parody a David Attenborough-type nature documentary, in this case about a mouse. Theres a black comedy twist to this trope however as while in the first half of the music video the nature documentary is authentic looking (complete with a voiceover) and has a forest setting the second half shows the mouse wandering into the aftermath of a crime deal that has gone wrong complete with bodies and violent imagery. The video revels in some bleak and grisly mise-en-scene that sharply contrasts the natural beauty and peacefulness that sums up the beginning of the video and can be expected of nature documentaries. The subverting of expectations creates a somewhat funny but also unnerving effect with the video and befits indie rock videos which have a penchant for creative/unique concepts and self-awareness.

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