This video uses lots of genre conventions such as low light, performance aspects and black and white. It is very nicely done with smooth transitions between shots almost creating the illusion of one single shot which is very satisfying to watch. Also, the use of light is very clever with the different colours being used to control mood and create contrasts e.g. blue when he's confined and sad or in trouble and the warmer reds and yellows when he's 'broken free'. The most interesting part of this video for us is the section at 2:11 to 2:47 where the image begins in black and white but repeats the same sequence of shots whilst slowly seeping the colour back in until the black and white effect is totally gone. This is the idea we had for our video - a kind of 'Wizard of Oz' effect where it begins in black and white but ends in colour. The use of it in an indie rock video of a similar style is very encouraging as it shows the effect will be relevant to the genre and target audience. We can also see here that it is very effective as you don't initially notice the colour change which is exactly what we'd hoped it would be like.
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